What is a reTruck?

It’s a completely remanufactured 1967-1991 Chevrolet or GMC truck.  When we say remanufactured we don’t mean rebuilt or restored…

rebuilt means what was broken is fixed – nothing more.  Pretty good, but what about the parts that haven’t broken yet, but will break soon?

restored means just about anything, depending on who’s using the term.  Ideally, it means brought back to original appearance and function.  Problem is, restoration can mean painting a vacuum brake booster to look like ‘yellow cad’ instead of replating it in the original finish.  Or, how about dyeing a carburetor to look good from 50 feet rather than re-chromating the parts with the original olive green conversion coating, the way The General* did it, back in the day!

Those tricks will look nice and will work fine in car shows, but won’t have the durability and the correctness of the originals. Even the most expensive restorations tend to have problems like this.

remanufactured is what we do: The entire truck is disassembled to its smallest pieces, just like back at the factory on day one.  Then parts are either replaced or reworked so they look, work and will last as long as or longer than new.  If the part is supposed to be plated, it’s plated – not painted.  If a wearing part is still OK – it’s replaced with a new one!  Even if it still has life left in it, it wouldn’t have the life of a new one.  That’s why, to be part of a reTruck it has to be like new, in every possible way.

Looking at it another way, reTruck is a philosophy, a way of looking at ‘restoration’ that goes beyond what any regular, one-off restoration would do.

How is it possible?

OK – we all know how incredibly expensive a one-off restoration can be. 

That’s the key:

reTruck doesn’t do one-off restorations –

We do restorations on one type of vehicle at a time, in assembly-line fashion.

 

1967-1991 Chevrolet and GMC Trucks

From 1967 to 1991 there are two main styles of Chevy/GMC trucks that we do:

The 1967-1972 series and the 1973-1987 series.  We also extend that to 1991 for Blazers, Suburbans and 1-tons, since these share a common chassis.  We don’t do ’88-up light duty trucks.

Our concept is simple: set up a line for each type of vehicle you restore, and do lots of ‘em.  This way we bring costs way down because we buy in quantity, and we bring quality way up, because we’re experts at what we do.

The Trouble With One-Off Restorations

When your truck was new there was an assembly line that built them, one after another.   The guys that put them together had plenty of opportunity to practice.  It wasn’t a new experience every day with an unfamiliar vehicle to work on, the way it is today in an ordinary restoration shop.

That’s why we’re the experts and we can do it right, every time, and over and over again, to deliver the best new old truck available anywhere!

 

Pricing

 

*General Motors

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Rusty's 1978 Suburban